National Black Yellow Pages®
            "2nd Most Referenced Source For People Of Color"

About Us     

The National Black Yellow Pages™ is working to become the "2nd Most Referenced Source For People Of Color" with the Bible, Koran or other religious source being number 1.

Our objectives are:

1) to create the most comprehensive guide on African Americans & Africans in the world,

2) to become a preferred source for individuals, businesses and governmental organizations to effectively reach people of color and

3) to facilitate the recycling of money back to the community.


The National Black Yellow Pages™ is over 20 years old and was founded in 1984 by Lloyd Edward Cleage and Oliver Jackson. The National Black Yellow Pages™ is copyrighted and privately held with a home office located in Columbia, Maryland. The directory was originally printed in a perfect bound book format on 50 pound 8 1/2" x 11" bond paper, with a canary yellow cover.

The National Black Yellow Pages™ serves as a single point of contact for satisfying the diverse needs of its consumer market for local business and organization referrals. The National Black Yellow Pages™ is an international network of consumers and businesses.

The National Black Yellow Pages™ facilitates the recycling of money back into the community by consumers buying from businesses within the community.

Many National Black Yellow Pages™ businesses offer consumer rewards and discounts when they shop at their neighborhood and Internet businesses. The National Black Yellow Pages™ also allows consumers the ability to earn residual income by referring family and friends to shop where they shop.

The National Black Yellow Pages™ is comprised of three (3) sections.

The Organization section lists national African American organizations (i.e.; business & trade, fraternities & sororities, health services, legal services, professional, religious, research, senior citizen, social service and veterans & military. In addition, it lists landmarks and museums by state and the historical black colleges and universities.

The Government section lists African American governors, judges, mayors, administrators, representatives and senators by state. All African American United States representatives are listed by state. This section also lists African American caucuses, African & Caribbean embassies and the presidents of African and Caribbean countries.

The Business section is a listing or display by directory heading and state primarily of African American & African businesses and salespersons.

African American spending power is growing faster than any other U.S. group. African Americans spent over $679 billion in 2004 and are projected to rise to $965 billion in 2009. Nationally, there are approximately 38.3 million African Americans and the number of Black Owned Businesses is approximately 1.2 million.

States with the most black buying power (projected in billions of dollars for 2003) are:
     1) New York - $65.5,
     2) California - $53.1, 
     3) Texas - $50.1,
     4) Georgia - $46.4,
     5) Florida - $40.9,
     6) Maryland - $38.8,
     7) Illinois - $37.8,
     8) North Carolina - $31.0,
     9) Virginia - $29.0 and
   10) Michigan - $28.7.

The black population (in millions) in states with the most black buying power are:
     1) New York – 3.2,
     2) California – 2.4, 
     3) Texas – 2.5,
     4) Georgia – 2.4,
     5) Florida – 2.6,
     6) Maryland – 1.5,
     7) Illinois – 1.9,
     8) North Carolina – 1.8,
     9) Virginia - 1.4 and
   10) Michigan – 1.4.

States with the most black owned businesses (in thousands) are:
     1) New York – 129.3,
     2) California – 113.0, 
     3) Florida – 102.1,
     4) Georgia – 90.5,
     5) Texas – 88.8,
     6) Maryland - 69.4,
     7) Illinois – 68.7,
     8) North Carolina – 52.1,
     9) Michigan - 44.4 and
   10) Virginia – 41.2.

Individual distribution of the National Black Yellow Pages™ is accomplished via family/friends, African American consumers, purchasing agents, leads generated by the National Black Yellow Pages™, internet users and international buyers.

Organization distribution is accomplished through leads and listings generated by the National Black Yellow Pages™, fraternities & sororities, libraries & schools, government agencies and religious bodies.

Business distribution is accomplished through leads & listings generated by the National Black Yellow Pages™, Minority Business Enterprise officials, African American business owners and national non-African American accounts.

The following methods are employed to promote and sell:

1) Direct Mail via regular mail and E-Mail;

2) Direct Response via telemarketing to existing leads and listings and advertising in ethnic publications, on targeted radio and TV programs, in feature news articles, and in corporate publications; and

3) the Direct Sales method is accomplished utilizing Independent Sales Representatives at conferences, expos, conventions, fairs and bookstores.


Advertisers are:

      1) connected to a growing database of buyers worldwide,

      2) able to access new customers eager to purchase products and services,

      3) offered low or no cost advertising.


Representatives may receive rewards and commissions, representing an additional revenue stream to them without the cost of inventory.

Members are able to keep some of their money in their pockets and earn cash for something they do everyday…Shop!

Treat yourself to the many benefits of the National Black Yellow Pages™.



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The Power In Numbers
1 million people spending $100 per month in the National Black Yellow Pages® network translates into one hundred million dollars ($100,000,000) per month.

When each member sponsors ten (10) of their friends or family to join the National Black Yellow Pages® network and they also commit to spend $100 per month within the National Black Yellow Pages® network, that translates into 100 million dollars ($100,000,000) per month or 1.2 billion dollars ($1,200,000,000) per year back to ourselves based on products and services that these members are already buying.